Lisa Tatiana Aragon

About

Lisa Aragon is the Senior Digital Marketing Manager at Taylor Guitars, the world’s largest acoustic guitar manufacturer. Leading the digital marketing team subject matter experts, Lisa is responsible for planning, development, and management of the Taylor Guitars digital ecosystem, including TaylorGuitars.com, Wood&Steel, Stella Falone, and other properties. Maintaining refined, intuitive user experiences, Lisa leverages her two decades of insight to evolve and grow Taylor’s digital presence.

Her career has taken her to all corners of the digital marketing world, with roles in design, development, account management, and leadership, starting out in Washington, D.C., where she managed digital marketing for America Online. As her passion for marketing tech grew in roles serving clients in hospitality, corporate affairs, CPG, pharmaceuticals and more, she followed her entrepreneurial spirit and founded Double Dutch & Company, a small digital marketing agency specializing in restaurants, retail, tourism, and hospitality.

Her experiences with Sears, Lufthansa, Ford, Anheuser-Busch, Marriott, JCPenney, and others have equipped her to support startups, emerging businesses, and larger enterprises stepping further into the digital space.

Whether she’s playing guitar, performing or spending time with friends and family, Lisa tries to maintain balance by unplugging now and then…and thinks you should too.

About

Clients

Testimonials

Collaborating with her has been one of the most positive experiences of my career—she’s perceptive, reliable, and consistently goes above and beyond to make things happen when no one else can.

Colin Griffith, Writer & Editor

One of the greatest advantages of being a part of Lisa’s team is her encouragement for your personal career development and expanded skill set. I always felt comfortable asking questions and bringing her new ideas.

Shelby Pruitt, Associate Account Director

Lisa is one of those rare individuals who is not only amazing at her job, but also raises the quality of work of those around her.

Jason Edwards, Ecommerce Marketing Professional

Lisa is a creative and talented marketer who never accepts the status-quo. If you’re a company that wants innovation, she’s the perfect fit. She wears all sorts of hats, especially in the digital realm, so working with Lisa is like working with a swiss-army knife of talent.

Daniel Stephens, Marketing & Visual Communications

Speaking from a web developer’s point of view, Lisa understands the pain points of how development can go wrong so she can make it right. Her ability to communicate on a technical level with the ability to read code is a skill that should be valued by any employer, or client.

Sean McMahon, Marketing Data

Lisa was always full of energy and creative ideas. She knows how to think outside the box, and was a huge asset to the team.She was well liked and respected by all of her clients and the members of our team. I highly recommend Lisa – she is a cut above the rest!