Lisa Aragon is the Senior Digital Marketing Manager at Taylor Guitars, the world’s largest acoustic guitar manufacturer. Leading the digital marketing team subject matter experts, Lisa is responsible for planning, development, and management of the Taylor Guitars digital ecosystem, including TaylorGuitars.com, Wood&Steel, Stella Falone, and other properties. Maintaining refined, intuitive user experiences, Lisa leverages her two decades of insight to evolve and grow Taylor’s digital presence.
Her career has taken her to all corners of the digital marketing world, with roles in design, development, account management, and leadership, starting out in Washington, D.C., where she managed digital marketing for America Online. As her passion for marketing tech grew in roles serving clients in hospitality, corporate affairs, CPG, pharmaceuticals and more, she followed her entrepreneurial spirit and founded Double Dutch & Company, a small digital marketing agency specializing in restaurants, retail, tourism, and hospitality.
Her experiences with Sears, Lufthansa, Ford, Anheuser-Busch, Marriott, JCPenney, and others have equipped her to support startups, emerging businesses, and larger enterprises stepping further into the digital space.
Whether she’s playing guitar, performing or spending time with friends and family, Lisa tries to maintain balance by unplugging now and then…and thinks you should too.