Career Overview
September 1998
Senior Account Manager | AOL
- Fostered and maintained strategic relationships with 15 AOL/Time Warner brands and partners with combined yearly ad revenue of over $13 million
- Created solutions for print, website optimization, technical reporting and operational issues while tracking revenue goals
- Began at AOL as Corporate Marketing Support in 1998 for Digital City, was quickly promoted to the award-winning Interactive Marketing department and held a variety of account management positions servicing well-known regional and national clients
March 2005
Senior Client Manager | New Media Strategies
- Development, execution and management of signature (key revenue generating and retainer) online brand marketing campaigns for leading Corporate and Fortune 500 companies in various industries including automotive, food and beverage, CPG, travel, gaming, entertainment, healthcare and pharmaceuticals
- Management of internal Client Services teams (five to nine direct reports per project).
- Notably, over half of my campaigns received variety of accolades, trade recognition with a stellar retention and renewal record.
February 2011
Co-founder & Digital Architect | Double Dutch & Company
- Co-founded independent digital agency specializing in online marketing and advertising
- Spearheaded search engine marketing, social media strategy, UX design, web development
- Collaborated with client representatives for business consulting purposes and defining KPIs
- Led planning and management for tech implementation, UX roadmaps, and analytics/econometrics
- Drive online reputation management, project design, and client education to foster user adoption
June 2011
Advisor, Instructor and Speaker | MediaBistro
Instructor for SEO Strategies and Writing Program, Advanced SEO and Understand Search & OnlineMarketing, Advisor for Social Media Marketing Bootcamps
June 2014
Associate Strategy Director | Fiero Agency
- Supervised design and development teams to deliver outstanding digital experiences and tools
- Developed web and mobile applications, decision engines, gamification scenarios, and behavioral design
- Managed MarTech strategy and implementation through wireframes, UI/UX, and platform selection
- Established and maintained business processes, vendor relationships, and external tech teams
September 2015
Director of Digital & Accounts | Steven Morris (formerly Mth Degree)
- Drove strategic direction and tactical solutions for digital and technical projects
- Managed search strategy, email marketing, digital PR, UI/UX design, web development and social media
- Orchestrated digital projects to define scope, manage vendor relationships and facilitate collaboration
- Conduct experience design and front-end development on client-specific projects
- Oversaw accounts management team to provide strategic guidance and professional mentorship
- Supervised agency account timelines, budgets, SoWs, project parameters, and day-to-day operations
- Optimized profit-and-loss analysis and consistently identified opportunities for upsell.
April 2017 - Present
Senior Digital Marketing Manager | Taylor Guitars
- Plan, facilitate, and enhance Taylor’s digital footprint across all departments and sub-brands
- Craft novel guitar shopping experiences populated with informative, intuitive conversion content
- Strategize with leadership to improve data collection and boost performance through CRO and CRM
- Supervise e-commerce strategy, research, new project creation, QA, and performance monitoring
- Manage budgets to maintain positive financial outlook while growing marketing capabilities
- Transform traditional marketing department into full-service team supporting all company initiatives.