• Managed all web operations for Taylor Guitars and its subsidiaries, including UX design and oversight of digital properties across various platforms.
• Planned, facilitated, and enhanced Taylor’s digital footprint by expanding the web ecosystem from 1 to 13 sites, significantly increasing the company’s online presence and market reach, including expansion into Asian markets.
• Supervised and coordinated with vendors, developers, and designers to deliver high-quality digital solutions.
• Led a team of 4, focusing on e-commerce strategy, research, new project creation, quality assurance (QA), and performance monitoring, Email Marketing and CRM Management, Digital Design and Digital Project Management
• Crafted and implemented innovative guitar shopping experiences that featured informative and intuitive content designed to drive user conversions and engagement.
• Introduced and managed Taylor’s direct-to-consumer online sales channel, and coordinated to develop comprehensive email marketing and CRM strategies to enhance customer interactions and retention.
• Collaborated with leadership to strategize improvements in data collection, optimizing performance through conversion rate optimization (CRO) and CRM techniques.
• Managed marketing budgets to ensure a positive financial outlook while expanding marketing capabilities and transforming the traditional marketing department into a full-service team supporting all company initiatives.
• Oversaw the execution of performance marketing and SEO initiatives, including strategic planning, creative oversight, budget management, and media mix optimization.
• Coordinated with departmental leads to ensure alignment with overall business objectives and to enhance Taylor’s digital footprint across all departments and sub-brands.