• Drove strategic direction and tactical solutions for digital and technical projects
• Managed search strategy, email marketing, digital PR, UI/UX design, web development and social media
• Orchestrated digital projects to define scope, manage vendor relationships and facilitate collaboration
• Conduct experience design and front-end development on client-specific projects
• Oversaw accounts management team to provide strategic guidance and professional mentorship
• Supervised agency account timelines, budgets, SoWs, project parameters, and day-to-day operations
• Optimized profit-and-loss analysis and consistently identified opportunities for upsell.