December 5, 2023 laragon
  • Plan, facilitate, and enhance Taylor’s digital footprint across all departments and sub-brands
  • Craft novel guitar shopping experiences populated with informative, intuitive conversion content
  • Strategize with leadership to improve data collection and boost performance through CRO and CRM
  • Supervise e-commerce strategy, research, new project creation, QA, and performance monitoring
  • Manage budgets to maintain positive financial outlook while growing marketing capabilities
  • Transform traditional marketing department into full-service team supporting all company initiatives.