• Plan, facilitate, and enhance Taylor’s digital footprint across all departments and sub-brands
• Craft novel guitar shopping experiences populated with informative, intuitive conversion content
• Strategize with leadership to improve data collection and boost performance through CRO and CRM
• Supervise e-commerce strategy, research, new project creation, QA, and performance monitoring
• Manage budgets to maintain positive financial outlook while growing marketing capabilities
• Transform traditional marketing department into full-service team supporting all company initiatives.